“Crystal was a trusted partner to MAAS in a time where our leadership team needed guidance in an area outside our expertise. From the moment I reached out to her, she was completely committed to me, our team and our success. Crystal’s proactive approach and consistent respect for the values of our team and company, resulted in an incredibly successful outcome for a very sensitive and challenging situation.”
— Lori O’Keefe, President, MAAS Companies, Inc.
“I represented a government entity, which, through no fault of its own, was forced to quickly explain a massive accounting error requiring additional taxes owed during the holidays. I referred the client to Crystal because there was unfair public outcry that the client was responsible for the accounting error. Crystal and her team developed a strategy using the media, door hangers, robocalls, and more to manage the situation resulting in fair coverage. When it comes to the court of public opinion, Crystal protected my client’s reputation. I strongly recommend her to anyone who is facing a communication crisis or public misperception.”
— Mark Wilson, Trial Attorney, Klein & Wilson
“Business, community, media, team training—Crystal and her team provide valuable consulting to our businesses. Some people are in our lives not by choice, but by a divine connection. Crystal and I share this unique relationship, and I am grateful to God.”
— Katina Holliday, FNP, Founder & CEO, Holliday’s Helping Hands
“Crystal Rockwood of Rockwood Communications helped us in a very contentious business litigation matter with “Bet the Company” stakes. Crystal is a forward thinker whose brilliance can only be understood through working with her. She developed effective strategy to get us where we wanted to go and get the best results possible.”
— Mahyar A. Ghassemian, Attorney at Law, Ghassemian Law Group, APC
“Crystal Rockwood is highly proficient in helping businesses and organizations craft their communications in a way that aligns with their objectives and vision. She is a true leader, coalition builder, and knows how to bring people together in a way that helps them reach their potential. Crystal is positive, energetic, and has a passion for helping people. As a result of working with Crystal, we understand our roles, have clearly defined expectations, and are optimistic about our future.”
— Christopher McCormick, President & CEO, Cedar City Chamber of Commerce
“I've seen Crystal negotiate contentious client disputes to rescue business reputations at the risk of losing funding and franchise rights. Her skills complement our efforts in protecting the client.”
— Debbie Dickson, CPA, President, Smith Dickson CPAs
“Our company was faced with a crisis which needed to be communicated. Delicate information had to be quickly disseminated to ensure stability in our organization and prevent a panic. I didn’t think much when it was suggested to engage a publicist as we often send companywide communications; I couldn’t have been more wrong.
“Crystal and her team moved quickly. First to understand our existing writing cadence so the communications would be sincere. Then to strategize the messages in a clear and bold manner so our employees knew our leadership was intact. Because of her experience, Crystal provided invaluable advice to quickly control the messaging before any speculation and rumor began.”
— Lee M. Gross, CPA, Executive Vice-President Platinum Home Mortgage