By Crystal Rockwood Welcome to the largest club of anonymous members who also hate networking. Many have good excuses for not doing it. If any of these are yours, this article may help. It is selling, and I hate selling. I don’t know anyone. I never know what to say. I get trapped in boring...Continue reading
by The Maclyn Group Community relations is a buzzword that gets thrown around often, but do you know what it truly means and how important it is? “Community” is an extensive term, but in business it’s about creating mutually beneficial partnerships within the greater demographic area your business serves. Community relations is an excellent means...Continue reading
By Crystal Rockwood A few years back Allianz Global Corporate & Specialty (AGCS) projected the annual cost of cybercrime to the world’s largest economies, U.S., China, Japan and Germany, at over $200 billion.* There is no doubt in anyone’s mind this particular crime is accelerating with no signs of slowing down. Sexual harassment claims aside,...Continue reading
QUESTION: How do you know when someone else has stolen your narrative? ANSWER: When you see your horse out of the barn wearing someone else’s saddle going in the wrong direction. We mitigate negative publicity, existing or anticipated. Don’t let others tell your story.
by Merry Neitlich, EM Consulting Crystal Rockwood, of Rockwood Communication Counsel, Inc., spoke to the Orange County Law Firm Leadership Round Table about crisis PR and how to handle it. The following are tips and guidelines that Ms. Rockwood shared with our managing partner members. It is not uncommon for law firms to be presented...Continue reading
By Crystal Rockwood Serial donors offer tips on avoiding common pitfalls which affect donations. At a recent meeting on fundraising tips for non-profits in Orange County, several veteran donors offered tips for making fundraising efforts a great success. You’ve put in countless hours to prepare for your company’s big fundraising event and when the day...Continue reading
By Crystal Rockwood It made sense when you brought in “Alex” for your client’s wage-and-hour case; he is, after all, the best employment lawyer you know. But after he suggested that the client hire your competition for another piece of business your firm hoped to get, there is no way in Hades you will ever...Continue reading
By Crystal Rockwood At a legal industry retreat where 25 attorneys from various firms and companies are discussing business outreach strategy, opinions about email etiquette fly around the room – many delivered like an unwelcome gift from a seagull. “No one cares if you sign your name or not to an email,” one attorney says...
By Crystal Rockwood You are about to exit the freeway when suddenly a white SLS Mercedes cuts you off, causing you to slam on your brakes and slosh your now-not-so-large coffee around the car. Moments later, as you pass the offending driver, you pause and let your fingers do the talking. Lucky you? Not if...Continue reading
By Crystal Rockwood Managing partners see it every day: A young attorney is corresponding with a key client by email, and things start to get tense. Then, instead of picking up the phone to call the client, the attorney fires off even more messages trying to explain his or her position. Meanwhile, the client’s responses...Continue reading